Genesis, the luxury division of Hyundai, is taking aim at the BMW X6 and Mercedes GLE Copue with its new GV80 coupe SUV. The GV80 coupe is a sleek and sporty take on the GV80 SUV, and it’s powered by a powerful e-supercharged 3.5-liter V6 engine that makes 409 horsepower and 405 lb-ft of torque.
Inside, the GV80 coupe features a luxurious and tech-savvy cabin with a 27-inch infotainment screen, touch climate controls, and a crystal gear knob. The GV80 coupe also gets a flat-bottom steering wheel, metal pedals, and premium leather trim.
The GV80 coupe will go on sale in South Korea in 2024, and it’s expected to arrive in the United States sometime in 2025.
Implications for consumers
The Genesis GV80 coupe is a welcome addition to the luxury SUV segment. It offers a unique blend of style, performance, and luxury, and it’s sure to appeal to buyers who are looking for something different from the usual German offerings.
The GV80 coupe is also expected to be more affordable than its German rivals, which could make it an attractive option for budget-minded buyers.